Wednesday, February 29, 2012

One Can See The Future Of Mexico In The Eyes Of Enrique Pena Nieto

The Partido Revolucionario Institutional (PRI) has picked Enrique Pena Nieto as their candidate to run for president in Mexico's 2012 election. Before he decided to run for president, he was the young governor of the State of Mexico from 2005 to 2011. Although politics is in his blood, so to speak, he has nevertheless studied, and on his own, acquired degrees in both law and business.

He helped lay the groundwork for his political career when he became a member of the PRI in 1984. When he started with the PRI, he was and instructor and later became Coordinator for the party's Parliamentary Group in the LV Legislation. At the same time, he was Chairman of the Political Coordination Board of the same legislature.

If you count the decade of the 90's to the year 2002, Nieto was working for the state government of Mexico for at least 10, maybe 12, years. He held various positions such as Government Administration Secretary, President of the Directive Council for the Social Security Institute, President of the Internal Council of Health Institute and Vice President of the Government Board for Integral Family Development System He became affiliated with the National Institute of Public Administration and the Administrative Council for Decentralized Public Agencies.

Nieto exemplified what it means to be dedicated to politics by also being a political advisor to the PRI in addition to everything else. His encompassing administrative experience in the state government of Mexico and his active involvement in the activities of his party strengthened his political career. Subsequently, Pena Nieto made his strategic move towards electoral positions.

In 2004, he participated in his party's internal nominations for governorship of the state of Mexico. He had to advance past many other candidates. The PRI nominated him as their gubernatorial candidate, in February 2005.

Elections for the state of Mexico were held on July 3, 2005. He was a clear winner with 49 percent of the vote. Five thousand people watched him become the official governor of the state of Mexico on September 15, 2005 at the Morelos Theater in Toluca.

More than anything he wanted to change things in the areas of The environment, energy reform and sustainable development and the acceleration of educational reform in support of youth empowerment and employment generation His collaboration with the government of Mexico City during his term as state governor to combat issues related to safety, insecurity and transport between the two political entities was a notable feat. His success as governor in helping the people of the state of Mexico helped him obtain the presidential candidacy.

He closed the door on his job as governor and opened the door to the presidency. Coincidentally, Senator Manlio Fabio Beltrones who is the only other candidate for the party's 2012 electoral ticket withdrew from the race. With Beltrone out of the way, Nieto had no one to stop him from obtaining the nomination.

Despite his seemingly meteoric rise to power, Pena Nieto is considered to be the next president of Mexico. Since the announcement of his candidacy, he has been leading mock presidential polls against contenders Andres Manuel Lopez Obrador of the leftist PRD party and Josefina Vazquez Mota of the ruling party PAN. The official election for Mexico's 80 million people will be held on July 1 of this year.

The PRI has confidence in their popular candidate, Enrique Pena Nieto. His concern and good work for the people of Mexico have laid the groundwork for the perception of Pena Nieto to be that of a democratic president unlike past presidents who were more like dictators. He thinks that he knows how to help Mexico shed its troubles and become the great nation it should be.


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Monday, February 27, 2012

Expert Suggestions from Steve Heyer CEO

Given the relentless march of progress and history itself, businessmen have to always be ready to react to new developments. It is clear at present that the man was right in his tips, delivered long years ago. He said these things to a good number of the most influential persons in the industry a number of years in the past.

The man occupies a top position in Starwood Hotels & Resorts Worldwide. In an interview made a couple of years after his keynote address in 2003, he explained his point in 2003 by talking about his marketing strategy for the popular hotel chain. The trick, according to him, was to focus on selling fun, not a bed or a room.

In this approach, what is being sold is the experience itself. He said that the hotels had to work on selling experiences worth remembering. Marketing in this manner was new back then, and quite an original concept.

In the 2003 speech, he proposed to marketers and media leaders to become more customized and personalized in delivering their services and products, and aim for the empowerment of consumers. This exactly is today’s most observable trend across corporations and industries. This is a theme most strongly supported by digital products and companies nowadays.

The latest developments have also spelled difficulty for people in entertainment. The development of applications capable of ripping sound from CDs, for instance, led to music producers suffering. Suddenly no-one wanted to pay for songs any longer, opting instead to get them free, off the Net.

There was pandemonium in the song-production business, Heyer noted. In his 2003 speech, the CEO turned to music executives and reminded them of the changing ways of producing and reproducing music due to the empowerment of consumers. He also addressed TV executives and warned them to prepare and adapt to “the changing media consumption habits of younger generations”.

Steve Heyer argues that modern marketing efforts should focus on the creation of cultures, not products. In the interview explaining his marketing strategy for Starwood Hotels, he furthered explained that they are now a company engaged in distributing entertainment and unforgettable experiences. This would thus place the onus of drawing in consumers on the entertainment value of the hotels in question, as opposed to their actual ability to "house" people in need of a place to stay temporarily.

The company has called in a rather unorthodox business associate: a famous lingerie brand known all over the world for its couture lingerie fashion shows. To tempt customers, the shows have been marketed as exclusive events. Such shows how cultural marketing may be used.

Heyer has also spoken out against slapping on brands in films. He calls the practice a “contextless” insertion of brand logos into movies or TV programs. Heyer's beliefs here state that he cannot find this a marketing method that would be likely to be effective.

Steve Heyer CEO is someone who knows what he is doing: he even used to be chief of Coca Cola, one of the biggest businesses in the world. Some of his services for that company actually demonstrate what he is trying to say by "contextual" brand placement. He put the brand in view of American Idol's audience by setting Coke glasses before the judges of the series.


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Sunday, February 5, 2012

Are AACSB Online MBA Programs Worth It?

You might be wondering for whom an AACSB online MBA degree is ideal? It is important for professors in business institutions to hold an AACSB-accredited business degree for their chosen line of work. If you are not interested in a teaching job, this kind of degree will only be useful if you are eyeing an executive position at work.

Just recently, the Intel Corporation publicly announced that their corporate tuition assistance program would only reimburse for MBA degrees completed at AACSB accredited schools. Even if you got an online degree, if the school is AACSB certified, you will get support for your tuition. In the business environment, the best opportunities are reserved for people who have MBAs that come with AACSB accredited institutions.

What you have here is the abbreviated version of the Association to Advance Collegiate Schools of Business International. Here is an agency that is voluntarily run and they are in charge of evaluating business and accounting schools for educational quality. It was in 1916 when this agency first came about and business schools have been monitored by them ever since.

When it comes to this accrediting body, they have actually given their seal of approval to a number of Ivy League business institutions. From Stanford to Duke, there are plenty of educational facilities that have AACSB accredited MBA programs under their belt. Of these, the Duke University offers an AACSB online MBA degree program.

It is perfectly alright for educational facilities to offer MBA programs, online or in campus, even if they do not have an accreditation from the AACSB. The AACSB has standards for the schools and programs that they certify but based on a recent study, about seventy percent of the institutions that have been accredited are not following the rules. There are so many things in store for those who manage to complete an AACSB accredited MBA degree but even if this is so, there is a limited number of institutions that have this particular form of accreditation.

An accreditation from the AACSB is not the only bearing for schools when it comes to something like educational quality. Innovative programs of study are often provided to people by the schools that have not been accredited by an agency such as the AACSB. Accreditation from the AACSB is sometimes not preferred by several schools and this is because being bound by the regulations prevents them from designing programs that can suit typical students as well as the older, more experienced ones.

Another reason to forgo an AACSB online MBA is the price, as the program may cost considerably more than the usual regionally-accredited schools. Those who can go for an AACSB online MBA are the people who can afford to pay about 30000. About 23000 is the average price for an MBA that has only been accredited regionally.

An unaccredited MBA immediately slashes ten thousand dollars off. If you are working with limited funds, forego the program with the AACSB seal. If your MBA has been certified by the AACSB, expect more complications during the application process.

What makes the AACSB approved MBA better? Aside from possessing an undergraduate GPA, applicants must be able to pass something that is known as the Graduate Management Admissions Test. Since these things are required, average students usually fail to comply with the higher admission standards.

When it comes to an AACSB online MBA degree, even if there are numerous requirements that come with the program, you should really look into it. This is something that is ideal for people who are confident in their business knowledge and also ideal for those who are working in an intensely competitive business setting. This is also something that you should go for if the reputation that you will gain upon graduation matters a lot.

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